Client Sense complements CRM
In the second in our series of video interviews which place a spotlight on our Client Sense solution for professional services firms, we look at how Client Sense complements Client Relationship Management (CRM) software.
Perception of CRM
Historically, it’s been perceived that in order to discover insights into our clients’ and our own behaviours you had to start at the beginning with quality, accurate data. Very few professional services firms start with good data, especially when it comes to non-clients. Time is then taken to cleanse data and ongoing communication is reliant on recording the results of every contact interaction into the CRM.
How Client Sense complements CRM
What Client Sense offers is insight into current activities by starting at the end contact point by accessing real-time, data driven insights. This relationship intelligence tells you who is talking to whom and how frequently and recently.
The Client Sense technology will give you insight into how deep, how shallow, how wide or how narrow your contacts and relationships are in any given organisation. You’ll learn a lot about your own employee’s cadence for keeping in touch with key contacts outside your firm.