4 reasons why every business needs a mixed reality strategy


Computing has fundamentally changed how organisations operate. First it was access to simple computers and word processors. Then, the internet and smartphones bought instant access to many for a few hundred pounds. This era also gave rise to things like location-based services that started us down the path of contextual awareness and insight.

But, now, we are entering the third wave of computing. From construction sites to factory floors, from operating rooms to classrooms; mixed reality, AI, the intelligent edge and intelligent cloud are changing how we work, learn, communicate and get things done.

We are at the dawn of a new age of computing. One in which the digital world goes beyond two-dimensional screens and enters our three-dimensional world, empowering people to achieve more, in ways we could only have imagined until now. And it all started with mixed reality, such as the HoloLens 2. When you can have native 3D, have data in context at your fingertips, and be heads-up and hands-free in your projects, you can get massive gains.

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And it all started with mixed reality, such as the Microsoft HoloLens back in 2016 which was the world’s first untethered holographic computer that you could wear.

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