William Higham


CEO – Next Big Thing

Will Higham is the UK’s leading Consumer Futurist.

He helps clients predict and satisfy their customer’s future needs, working with them to create profit-focused, future-proof strategies.

William is an expert in innovation, consumer behaviour and social and cultural trends. He’s also a popular speaker & go-to media source on strategy and consumer change.

William runs strategic consultancy The Next Big Thing. Clients range from BBC to HSBC, Sainsbury’s to MTV; Amazon to Budweiser.

His popular guide to trend forecasting ‘The Next Big Thing’ (Kogan Page, 2009) has been translated into four languages. He also writes regular consumer strategy and trend columns for Director and Huffington Post.