About Alternative Insights

Welcome to Alternative Insights – the home of Professional Services insight and innovation.

The Alternative Insights platform is designed for the busy, yet savvy, technology and innovation professional from across the services sectors of Accountancy, In-House Legal, Law Firms, Management Consultancies and Property & Real Estate. The platform exists as a single source of truth for the Professional Services community to share and access knowledge, experience, insight and advice across sector boundaries.

Our razor-sharp focus on the Professional Services sector, enhanced by our extensive network of more than 7,500 Professional Services leaders, advisors and market influencers means we know there is a thirst for knowledge sharing cross-industry.

It is our aim to bring our community up-to-the-minute insights into how innovation is transforming the working world. With content from industry peers, market influencers and leading commentators, we combine inspiring articles and in-depth interviews with practical, peer-led content that celebrates success and achievements, whilst recognising those pushing the boundaries and making significant progress in innovation and business transformation.

We welcome you to join the Alternative Insights community, share your knowledge, learn from others and help continue to innovate and transform Professional Services.

Our promise…the Alternative Way

We are passionate about connecting the Professional Services ecosystem of technology and innovation leaders, market influencers and technology suppliers. Through our digital community (Alternative Insights) and event programmes (Alternative Events), we create environments that encourage cross-industry knowledge share and collaboration whilst driving the innovation, technology and digital transformation debate.

Alternative Insights is complimentary to the Alternative Events brand and follows the same ethos as the highly regarded, market-leading event programme by ‘inspiring the strategic technology discussion for Professional Services’ and preserving our promise: –

  • Delivering powerful, engaging and thought-provoking content, defined by the market
  • Connecting the right people, in the right environment
  • Creating events and content that empower attendees to drive innovation and change in their business and industry

With Alternative Insights, you will join an exclusive network of technology and innovation leaders. Whether you are most interested in peer-led content, market news, or benchmarking yourself against industry peers, you will find opportunities for growth, collaboration and learning with the Alternative Way.

Community Membership

If you work within a Professional Services firm, with an interest in technology or innovation, joining this ever-growing community is as simple as providing your contact details. You will then have immediate access to all the great content, as well as the Alternative Events archive, but perhaps most importantly, information and experience from your cross-industry peer group.

Sponsorship: Our Vendors

The way we work with our vendors is truly ‘Alternative’. It is important to us that all parties play a part in our eco-system and that our vendors are properly positioned within our community so that the solutions they deliver and the value they provide is recognised.

We work with our vendors to cultivate opportunities that deliver results, so if you are interested in featuring as one of Our Vendors, contact Steve Parrot at steve.parrott@alternativeevents.co.uk.


Alternative Insights is the brainchild of Steve Parrott and Sarah Katherine (SK) Bagshaw, who early on identified the need to bring together the Professional Services environment. Over the last decade, SK and Steve have been working diligently to bring their vision to life via Alternative Events and latterly Alternative Insights.

Steve is an evangelist for the Alternative philosophy of bringing together business leaders with solutions providers to drive an inspiring discussion agenda through both the Alternative Insights platform and the Alternative Events programmes: We just do it right!



Content is king, and Sarah Katherine (or SK) who is working tirelessly with contributors, advisors and presenters, brings together creative and insightful programmes that are highly focused, research-led, engaging, entertaining and varied: Our approach is genuinely ‘alternative’.