Moneypenny Identifies Four Corporate Sustainability Typologies in New Report Produced with WORKTECH Academy

A new report commissioned by Moneypenny and WORKTECH Academy has identified four different types of corporate approaches to sustainability, to help businesses establish just how green they are.

The new Moneypenny and WORTKECH ACADEMY report, which launches today (23rd March), highlights the key challenges of sustainability, shows how new ways of working are driving change and provides tips on how to build Environment, Social and Governance (ESG) credentials.

In particular, the report identifies four green corporate typologies:

  • Placemakers – organisations which use their office building as a canvas to display their green credentials and aims – such as Google’s new campus in London’s King’s Cross, which has provision for more than 600 bicycles and just four car parking spaces.
  • Changemakers – organisations which understand the value of influencing green behaviour and are using the ‘return to office’ to encourage employees to modify behaviours in the workplace. Examples include Coca-Cola, Intel, and eBay.
  • Choice-givers – organisations that use new ways of working and flexible work policies to give employees the autonomy to make green choices for themselves, including outside the office – such as working from home to reduce their carbon footprint. Examples include printing giant Xerox Design which allowed 8,000 of its 27,000 employees to work remotely full-time, resulting in 92 million fewer miles driven, 4.6 million gallons of fuel saved, and 41,000 metric tons of carbon avoided annually.
  • Arbitrators – organisations that extend sustainability beyond the office to the wider community. These organisations are likely to offer subsidised transport and smart home energy solutions for employees, as well as run community-minded green initiatives. Examples include Apple, Facebook and Johnson & Johnson, who support employees with bike travel, group shuttle buses, and public transport.

Joanna Swash, Group CEO of Moneypenny said: “Through working in close partnership with organisations large and small, we’ve been witnessing a growing requirement for sustainability in the workplace. We commissioned the WORKTECH Academy report to explore how our services can support and nurture this valuable business need, but what we discovered is important for all organisations to consider.

“What is important to recognise is that the four typologies of a sustainable organisation are not mutually exclusive. Moneypenny, for example, has traits in all four. A placemaker because our HQ was built with environmental goals in mind, a changemaker because of our eco-pennies employee-led sustainable living group, which shaped our HQ and so much more since then. We are also classed as a choice-giver as we invested in technology to make hybrid working a viable and successful option, and an arbitrator, as we are engaging with the wider community and choosing to offset our UK carbon emissions.”

 To find out more about the four green typologies of the post-covid workplace as well as the changing parameters of ESG responsibility and how Moneypenny outsourcing services can help shape sustainable change, download the Moneypenny and WORKTECH Academy report ‘From Place to People’, here:


Moneypenny is a global leader providing telephone answering, outsourced switchboard, Live Chat and customer contact solutions and is the most trusted partner to large and small businesses. Moneypenny has an award-winning culture and over 1000 staff based in the UK and the USA. It handles over 20 million calls and live chats for 21,000 businesses. It blends brilliant people superpowered by leading-edge tech solutions to deliver seamless customer engagement outcomes.


Moneypenny are the world's leading outsourced communications provider, working with businesses of all shapes and sizes, from sole traders right up to multinational corporations. Moneypenny have grown to become the biggest and fastest-growing company of their type, handling millions of calls and chats every year on behalf of their clients. Moneypenny are unique in their approach, and genuinely want their personnel to act in the interest of all clients, which is why their values are the foundations of all that they do. Their passionate employees are testament to the brand’s core values and are renowned for their knowledge and professionalism. The brand’s people and culture are the fundamental parts of their mission, values and vision. A strong team spirit embodies Moneypenny’s approach to employee engagement, which stems from the family values that underpin them. Their flat hierarchical structure means that employees are constantly empowered to succeed.