The Future: Are You Ready? Thoughts from Nigel Willson
It was great to have the opportunity to talk with the International Practice Group at their Virtual Conference organised by Alternative Events in October. Being close to Halloween there were one or two unexpected surprises!
More and more organisations are seeing the value from virtualising their conferences in our uncertain world, and never a better time for our topic ‘The Future: Are You Ready?’ as technology continues to take centre stage during this crisis.
What were the takeaways for IPG and the professional services community?
There has never been a better time for small and medium-sized professional services businesses to compete. They have the speed and agility some larger organisations lack and can compete equally with the power of cloud services. Scaling up, down and even in times of crisis turning off their cloud capabilities.
Of course in this context, not a physical robot automating tasks in our world, but software ones, robotic process automation (RPA) has been even more widely used during the pandemic, and we now enter a time hyper-automation, RPA powered by machine learning and artificial intelligence and of course chatbots have never been more popular as the first point of contact for customer interactions and enquiries.