34 years young but in reality, only now is legal marketing growing up.
For most, gone are the shared roles and the eye-rolls in board meetings at the mere mention of marketing investment. Great news for marketeers, we hear you say! And it is. But what part does marketing play in a post-COVID-19 world where budgets are tight, teams are smaller and competition is fierce?
Today, firms are dedicating more budget to marketing than they were just 5 years ago and 97% of firms are willing to invest in new tech to help drive more enquiries to their business.
That said, with fewer than 1% of firms having the people and processes in place to ensure they are able to capture all enquiries; 90% admit to being too busy to handle new enquiries properly.
In our latest report, we look at how law firms are doing their marketing and how they’re managing new business. The results are illuminating. Clearly, this is a topic many law firms are yet to consider, but it is one that affects every firm, now more than ever.
Download our free report for some eye-opening insights and key learnings you can implement into your own firm today.