Here are three takeaways from Becky Shields, Partner at Moore Kingston Smith talking on the subject of meeting changing client needs in the post-covid digital environment.

Communication is key

During these times communication with clients is key and the level of contact that the client received before should remain the same.

“Try to keep talking to clients as regularly as you can – and as regularly as they are used to. Even if it is just to say hello and let them know you are still there and ready to support them if they need it.”

Becky gave insight into what their clients expected from them during lockdown and beyond.

“Think about how and what you want to communicate to clients. We found that clients wanted more than technical accounting advice. They wanted to understand how other businesses were faring in this environment, any insights they could gain from other people’s experiences, not only commercially, but also in terms of things like staff welfare. We are the central point that can share that kind of information with them.”

Communication and the delivery of communications, whether to clients, colleagues or other stakeholders, has never been more important than it is now.

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