Why haven’t accountants succeeded as trusted advisors?

Accountancy firms have spoken about developing an advisory-led approach for the last 30 years. So why hasn’t this happened? At our March event, The Alternative Accountancy Strategic IT Conference 2020 discusses just that. Alex Shacklock, Director of the GroGroup advises that progress has been slow because this approach requires more than changing behaviours – but a fundamental and form-wide change in approach. As Accountancy Age discuss the top 5 trends for 2020 – and that firms are focusing on delivering advisory services to their clients – our event discovers what needs to change at your firm to reach this.

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