In an era that has seen the typically conservative, risk-averse chief financial officer step out under the spotlight Brent Longval, CFO at TV advertising agency Marketing Architects, discusses some of the attributes commonly seen in the modern finance function. One of these, he explains, is an ability to work more closely with chief marketing officers early and often to build alignment between the short-term budget demands mass marketing requires and the long-term financial health of the company.

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