In an era that has seen the typically conservative, risk-averse chief financial officer step out under the spotlight Brent Longval, CFO at TV advertising agency Marketing Architects, discusses some of the attributes commonly seen in the modern finance function. One of these, he explains, is an ability to work more closely with chief marketing officers early and often to build alignment between the short-term budget demands mass marketing requires and the long-term financial health of the company.
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Providing insight into technology and innovation in the legal, accountancy property and consultancy sectors. Alternative Insights brings together news, commentary and thought leadership about digital transformation across the entire professional services industry. We collate industry stories on innovation, technology and transformation in the legal, accountancy, management and property consultancy sectors, giving you access to the latest thinking about tech and innovation in the professions.
December 6, 2019
September 13, 2019