A piece in Accounting Web looks at white labelling, where a product or service is produced by one company and allowed to be rebranded by another company to make it appear to be their own, usually (but not always) for a fee. Many larger accountants are taking their payroll offerings a step further by moving to platforms that can add value to their clients (expense, absence and timesheet management) while reducing their own administration burden (no more uploading CSVs, manually typing in data etc). White labelling means that not only do employers have access to the branded portal but so do their employees – meaning they’re exposed to the brand nearly every day when using the portal online or on their mobile, good both for client retention and referral opportunities.
About The Author
Providing insight into technology and innovation in the legal, accountancy property and consultancy sectors. Alternative Insights brings together news, commentary and thought leadership about digital transformation across the entire professional services industry. We collate industry stories on innovation, technology and transformation in the legal, accountancy, management and property consultancy sectors, giving you access to the latest thinking about tech and innovation in the professions.
January 7, 2020
May 30, 2019
August 5, 2019