A piece in Accounting Web looks at white labelling, where a product or service is produced by one company and allowed to be rebranded by another company to make it appear to be their own, usually (but not always) for a fee. Many larger accountants are taking their payroll offerings a step further by moving to platforms that can add value to their clients (expense, absence and timesheet management) while reducing their own administration burden (no more uploading CSVs, manually typing in data etc). White labelling means that not only do employers have access to the branded portal but so do their employees – meaning they’re exposed to the brand nearly every day when using the portal online or on their mobile, good both for client retention and referral opportunities.

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