The app marketplace’s evolution suggests a level of sophistication that accountants must recognise, understand and embrace, writes Foulger Underwood consultant Kevin Reed. A simple example, he says would be a cashflow app that develops close links to the lending marketplace. From ‘looking’ at a client’s books it may be able to alert them that they will need extra working capital, and then offer them the optimal option, all through a mobile phone. “Those firms that embrace change and take advantage of the momentum behind back-office SME accounting tech will thrive. Those that don’t will wither on the vine”, he concludes.

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