Accountancy is at a turning point. The traditional ways of working are changing at an incredible rate – all driven by the fast pace of technological change, digital transformation and efficiencies that cloud, automation and artificial intelligence (AI) are bringing to the industry as a whole.

There’s a 95% chance that accounting will be automated by 2033, according to recent research – a shift that makes it increasingly vital for firms to offer value beyond pure compliance work.

What’s also changing are the expectations of your firm’s business clients. Tech-savvy business owners want more from their accountant than just a set of accounts and an annual tax return.

Business advice, strategic planning and financial forecasting are all core areas that the new breed of client wants from your services – and the firms that don’t offer these are likely to struggle in the new digital marketplace.

So, how does your firm meet the challenge?

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