Whilst using and adopting AI into how people work, says Mike Lea, managing partner of PKF Francis Clark’s Bristol office, we should never lose sight of the fact that accountancy is ultimately a people business. Technology can never be a replacement for the personal touch; while it is key to saving time and improving efficiencies, first and foremost it is there to help finance professionals gain deeper insights into what clients want, and how they can be steered toward their goals.

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