IP management and technology provider CPA Global has launched a global campaign aimed at inspiring the industry to re-imagine the business of innovation. The New IP initiative says a failure to fully utilise technology has hit the potential of inventors and inventions. CPA Global says the next decade will see radical digital change for the IP and Innovation industries and the law firms that strategically advise them. CSO Toni Nijm said “Slow and steady will not win the IP race, and boardrooms are understandably now starting to sit up and take notice,” adding: “IP management remains in many cases an analogue endeavour, fraught with inefficiencies … The technological solutions are out there already, waiting to be unleashed and ready to drive a digital revolution across the IP industry.”

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