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Steve Briginshaw: Workplace Transformation and the Next Generation Employee

The sought after skill-set that clients are looking for from their accountant of the future (a tech savvy, client-centric trusted advisor) are closely aligned to the characteristics of the next generation employee. With this in mind, Steve Briginshaw advises accountancy firms to cater to the wants and needs of the next generation, just as much as they cater to their prospects…

With all the recent changes in the accountancy profession – auto enrolment, FRS 102 and Making Tax Digital – it’s easy to have missed the change that has happened right under our nose: millennials. The generation born between 1980 and 2000 are now in full flow within the accounting profession and they have different ideas, wants and needs. Unlike the generation before (gen X, born 1965 to 1979), where a steady job with promotion prospects, health insurance and a company car were a great reward, millennials want the workplace to be different in order for them to stick around and really enjoy work. More importantly, 75% of the global workforce will be millennials by 2025.

Millennials do not strive for partnership, they want access instead of ownership. This mindset shift is mirrored within their subscription based financials and the fast growing ‘gig economy’ of working on a contract basis for a number of businesses, instead of being an employee, doing what they’re good at when and from where they want to do it.

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Steve Briginshaw

Steve Briginshaw

Clarity
Steve is the COO and founder of Clarity, a global business advisory platform that’s making business simple. Clarity enables accountants and advisors to deliver business advisory services throughout the whole team, which helps small businesses obtain cash more easily, understand their numbers, and improve them, and have a clear plan to build their ideal business. He’s a business advisor and chartered accountant and has helped small business owners and accountants from all over the world since 2000. He’s an award-winning entrepreneur running his own businesses and has started, built and sold two accounting and advisory firms. Steve is also an international bestselling author of the book The Profits Principles - The Practical Guide to Building an Extraordinary Business Around Doing What You Love. He’s also listed in the Avalara Accounting Top 100.