According to the Society for Human Resource Management, the result of a hire that turns out to be a poor cultural fit – one whose values, beliefs, outlook and behaviour are incongruent with those existing within the company – can cost an organisation between 50-60% of the person’s annual salary. An effective method for embedding company culture and values in the recruitment process is by using technology to enable alternative hiring methods, writes Steve Smith, EMEA managing director at Sterling. Having candidates send in videos instead of cover letters, or conduct interviews over video instead of phone can help candidates to display shared values and affinities. Using these preliminary screening methods to put across a culture in a more explicit way will also help filter unsuitable candidates before having to assess them in person.

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