Lauren Parker-Mitchell: The Client of the Future – Innovating around the Client Experience

As we continue the Alternative Insights pain point series on The Client of the Future – Innovating around the Client Experience, today, Lauren Parker-Mitchell, Head of Sales & Marketing at T-Tech, considers the business challenges faced as the client base changes in the Accountancy sector and offers suggestions on the approach the sector can take to provide the client of the future the much sort after valued-added advisory services…

10,000 baby boomers will turn 65 every day for the next ten years. As I allow that thought to drop. I am considering the business challenges the accountancy sector faces as their customer base flourishes with Gen X, millennials and now the centennials coming up the ranks! So how does the accountancy practice of now ensure they are ready for them?

Challenges of the changing client base

There are three areas that stand out for me when talking about the challenges posed by the changing client base in accountancy: –

Time vs output: old ways of working take time that the new world client is not willing to pay for. I see more and more cloud accounting providers coming out of the woodwork, offering fixed fee services, with simple to understand pricing and services.

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Lauren Parker Mitchell

Lauren Parker Mitchell

Lauren is Head of Sales and Marketing at T-Tech. She has been with T-Tech for 4 years and brings with her experience from a variety of backgrounds, from small start-ups in technology to Commonwealth Bank. She returned to London 7 years ago from Australia after being part of a management team selling advertising, prior to joining T-Tech. At T-Tech she leads Sales & Marketing ensuring T-Tech is taking on great new clients, working with their customers to ensure they are getting the service they deserve and developing the T-Tech brand and service offerings.