Marsden Building Society has chosen the CXAIR data management platform to provide a single, consolidated version of its data and deliver actionable insights across the organisation as part of a digital transformation that began last year. Marsden CEO Rob Pheasey says: “The move to CXAIR will enable the society to realise far more benefits in the way we capture and use data in all areas of our operations . . . Our roadmap sees CXAIR as the platform selected to support our digital engagement, providing insights on customer and behaviour to inform how we make changes to onboarding and service delivery with the ability to deliver a personalised segmentation and communication strategy.” Gary Luke, CEO at Connexica, which has developed the CXAIR platform, observes: “It’s great to see building societies taking advantage of new technologies and using their data as a way to not only support their members and stakeholders needs but to compete with the financial services sector as a whole.”

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