Tech Chats with EY Exceeding customer expectations shutterstock web

Tech Chats with EY: Exceeding customer expectations

Alara Basul interviews EY Lead Global Telecommunications Analyst, Adrian Baschnonga on how a seamless customer journey can help service providers to achieve premium positioning in a saturated broadband market. Customer service has emerged as a key differentiator in the market, she says, with 33% of households willing to pay more for their broadband bundle in return for good customer service.

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