Alara Basul interviews EY Lead Global Telecommunications Analyst, Adrian Baschnonga on how a seamless customer journey can help service providers to achieve premium positioning in a saturated broadband market. Customer service has emerged as a key differentiator in the market, she says, with 33% of households willing to pay more for their broadband bundle in return for good customer service.
About The Author
Providing insight into technology and innovation in the legal, accountancy property and consultancy sectors. Alternative Insights brings together news, commentary and thought leadership about digital transformation across the entire professional services industry. We collate industry stories on innovation, technology and transformation in the legal, accountancy, management and property consultancy sectors, giving you access to the latest thinking about tech and innovation in the professions.