How technology can improve the client journey web

How Technology can Improve the Client Journey

Louise Wilson, business manager at communications provider, Moneypenny, gives her top tips on how technology such as artificial intelligence, robotics and augmented reality can improve the client journey and boost sales. She writes that telephone answering services can ensure that no enquiry goes unacknowledged; live chat allows accountants to go beyond the factual, transactional and administrative aspects o customer communication to establish more personal and affable connections; and that an accessible, responsive and client-centric website is essential for unlocking referrals and boosting the chances of repeat business.

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