Technology transforms mapping in real estate

CBRE executive director Mike Gedye looks at how 3D geovisualisations have transformed the tracking of complex data streams incorporating both time series (current and predicted) and spatial relationships.

He says such new technology is “game-changing” for the built environment, and notes how two Spanish start-ups are making the most of these new sophisticated mapping and visualisation technologies.

He also notes CBRE’s Calibrate platform, which creates maps from the digital footprints of more than 15m mobile phone users, and combines this with market and store performance data to offer insight into consumer  retail spending behaviours.

Estate Gazette

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