Ashley Schofield, CEO of London headquartered telecoms firm giffgaff, discusses the company’s innovation pipeline and ideation.

The business, in acknowledgement that inspiration can come from anywhere including the member base, wants to create a repository of ideas. Schofield also notes that decisions around growth must ascribe with the firm’s values and sense of purpose, and “To thrive at giffgaff you need to be comfortable with empowerment; it’s not the kind of place where people are going to tell you what to do.”

Meanwhile, growth at the company has been facilitated by two critical business choices: bringing management of the brand in house and also taking a similar approach with technology.

McKinsey

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