Euan Cameron, UK AI Leader, PwC

In his role, Euan helps both PwC and its clients identify opportunities to embrace the shift to AI and automation. His core team consists of more than 30 data scientists and he also collaborates with over 800 data and analytics specialists across PwC’s UK firm.

Read more about what Euan considers the main opportunities and considerations for professional services firms in their approach to AI implementation below.

“More than ever, clients need advice and insight to help them understand the effects of AI both today and in ten years’ time so that they can plan accordingly. The potential market opportunity to create value (and share in that value creation) is huge.”

Historically, change has benefited the professional services industry, and AI will bring a lot of change. The upsides to us as an industry are therefore clear. Professional services is good at identifying new opportunities and displaying a readiness for change when the time is right. Such instincts have stood us in good stead and will continue to do so as clients turn to us to help them navigate the AI challenges that lie ahead.

No industry will be left untouched by AI.

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